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Which key theme/issue/problem is at the centre of your proposal? State
this as a question.
To begin
with, the key issue at the centre of the proposal is the relationship between
“the city rhythm” and “the visual-oriented”. In this kind of project, the city
rhythm in the contemporary design, especially the guide system design, will be
explored deeply.
Today,
the world’s acceleration of the urbanization process, has an imperceptibly
influence on the contemporary design. Fast-paced design, explicit orientation
and artistic visual guidance have become the necessities of buildings, all
structures and city public facilities required for functional design. These
designs are extensions on account of conveying information in graphic design.
London,
which as one of the core creative industries in the world, has temporal
spirited very forward-looking in contemporary art and design. Meanwhile, its
long historical and cultural background, destine to leave many things
worthwhile remembering such as the historical parks & streets in the wave
of city in this fast-paced process. Their visual guidance systems must be worth
careful studying and re-designing.
At the
beginning of the investigation, those excellent guide designs will be
investigated. Such as art galleries, museums, art areas and so on. In addition,
some western cities, such as London, Paris, Amsterdam, Rotterdam, etc. will
also be visited and studied. In these cities to discover the rhythm of the
city's design, will be in-depth analysis and reference.
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Breakdown your theme into issues and topics and describe
them with a map and annotations. Do all your issues/topics remain in art and
design or do you need to look at overlapping views from humanities, social
sciences, technology, philosophy etc?
The issue
of the theme is the relationship between “the city rhythm” and “the
visual-oriented”. While, the main topic of the theme is integration of information，which can promote the development of graphic design. On the
other words, the whole issue will be explored in the philosophy of the city.
Similarly, as Anne Bush’s saying, ‘ Most designers, I believe, would agree that
design has an important social role, and that design practice should be
anchored in the very reality of its social consequences.’ ‘More important, it
is this dialogic process that defines visual communication as a social
activity.’ (2003.p.26) Therefore, as a designer, to explore the city rhythm and
visual-oriented relationship is necessary. It could be argued that exploration
of this relationship for the graphic design is also significant.
Figure1: “the
city rhythm” and “the visual-oriented”.
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Where does your own viewpoint of the subject come from -
what has shaped your beliefs?
The
viewpoint of the subject comes from the book, which named ‘Design Without
Boundaries’. It mentioned that ‘ In the course of the 1980s, the studio
demonstrated time and again that it was possible for a progressive, even
wayward, visual spirit to coexist with the most ordinary functional and
commercial needs. Dumbar first designed the Spoorboekje, the Dutch railway
timetables, n the early 1970s, with his team at Tel Design.’(1998, p.61) In my
point of view, current design is no longer blindly to pursue innovation, this
graduation thesis chases and conveys the concept of recreation so as to
simplify the entities of sign system and enhance the sense of visual, while
this functional expression can be traced back to further years.
It can be
said that Bauhaus Institute of Design and Bauhaus design movement raised by it
are the nouns immediately flashed in the brain while people talking about the
design concept. People begin to face the reality emerging from industrial mass
production, ‘The new design born on this basis uses functions as the
objective.’ (Hara,2008,p.43)
Figure2:
Rotterdam Railway
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Identify key resources which you intend to use to direct the first stage
of the research and explain what they offer potentially.
In the
first stage, the key resources could be used are the field trips and books. Specifically,
field trips allow the audience to establish an intuitive feel, while the
participation of the audience can get timely and effective information. In a
certain sense, it allows the audience to feel the rhythm of contemporary design
in the city's influence. This resource is very important. Secondly, many
classical case and analysis can be found in the book sources, it can optimize
the information and get fastest into the theme which called city rhythm. For
instance, the book, which named Guidance System Design (Uebele. A.2008. p.28) ,
gives me the potential methodology. It mentioned the word ‘information
Integration’, which starts to play important role in various fields.
Information integration is equally important in design field. As a result, this
kind of method could help designers to analysis and redesign the work.
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Attempt 1 relevant key reading and write down your
analysis of that text in bullet points. Make clear what alternative or
sympathetic viewpoints it offers to your own.
In the Guidance System Design, it
mentioned the “Information Integration”. It could be argued that long with leap
of the information technology, the word “Information Integration” starts to
play important role in various fields. Information integration is equally
important in design field. For designers, it is particularly important to
regulate and integrate such multi-level information and scope as subjective and
objective, ration and perception into different media. Information integration
is the process to optimize allocation of information resources, expand
application areas of information resources and maximize value of information. A
final point worth considering is that this methodology can be applied to study
relationship between the city rhythm and the visual-oriented, which could be very
important and far-reaching.
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Bibliography
1. Heller S. & Vienne V. (2003)
Citizen designer: perspectives on design responsibility,
New York: Allworth Press.
2. Poynor R. (1998) Design
without Boundaries. Visual Communication in Transition.
Hongkong.
3. Hara K.(2008) DESIGN OF
DESIGN, Jinan: Shandong People's Publishing House.
4. Uebele A.(2008) Guidance
System Design, Beijing: China Youth Press
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Appendices:
1. Figure1: “the city rhythm”
and “the visual-oriented”.
2. Figure2:
Rotterdam Railway
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